Brand Executive- Eurolotto (Finnish speaking) in Malta

We're looking for a Finnish speakingBrand Executive; a key role in the eurolotto team, where you're responsible for the day to day execution of operational tasks as planned and agreed with the team, according to the brand vision and strategy. This is a very hands-on role, in which you will be writing copy, managing the delivery of translations (if required) and creatives, ensuring the content (games, promotions, text) in all brand channels is always fresh and up-to-date, as well as executing and delivering customer communications through all targeted marketing channels (primarily email and SMS). As an ambassador, you'll follow the brand values, tone of voice and long term strategy in all communication. This role will really play an integral part in the evolution of eurolotto as it enters a very exciting growth phase - you’ll contribute with your solid skills, a keenness to succeed and oodles of creativity. In addition, you will be required to help other brands in our portfolio with your excellent copywriting and translation skills.

  • Working with the brand team to create monthly CRM campaign plans as well as following up on results independently and together with the BI-team
  • Coordinating campaign briefs and requests within the team and/or to central teams according to agreed timelines
  • Creating and publishing engaging copy according to the brand tone of voice. The copy will be used for customer communication (onsite content, emails, banners etc) to encourage new and existing players to engage with the site/brand, to play lotto and casino, and take part in promotions
  • Updating content such as text and resources on the brand sites
  • Using internal and third-party provider platforms to create campaign specific pages and promotions.
  • Ensuring correct groups/segments/offers are used, that correct sections of the website are updated and items are published/unpublished as per plans
  • Managing and executing the brands’ communication delivery, accurately and as per given timelines. Responsibilities will include setting up, testing, sending, tracking and reporting on email and SMS
  • Setting up and execution of automated activities (all lifecycle stages)
  • Be prepared to do central content and help other brands with copywriting/translation
  • Support team for information, feedback and future improvements
  • Central Gaming team and BI team for insights and information
  • 3rd party provider companies; including but not limited to marketing agencies, game providers, translation services etc.
  • You speak Finnish at a native level but also have solid command of English and your writing & editing skills are top notch! Ideally you come with iGaming experience but knowledge of marketing & CRM is what is most crucial! Your communication skills are second to none (both written & verbal)You have impeccable writing and editing skills and have a flair for grammar, punctuation and style! You are organised, have excellent time management skills and are confident with IT, MS Office and online applications!

Competencies:

  • Effective communication skills (both written and verbal) with the ability to tailor dialogue and delivery to cater for a variety of audiences
  • Ability to prioritize tasks and manage deadlines for large, multi-phase projects
  • Utilise marketing knowledge and/or experience
  • Bring creativity and innovative ways of thinking
  • iGaming industry experience is a plus; especially from within a marketing team
  • Experience using and optimising CRM techniques (segmentation, campaign planning, implementation, copy writing and communications) is also advantageous

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